Marie France x I Can Serve

Save It All

My mother is a cancer survivor. So let me get that out of the way.

That was in the late nineties. She went through it strong and determined. She has the scars (literally and figuratively) to prove it. Two decades after that episode in her life and she still has the strength and chutzpah to call out her sons for not eating properly and on time, spoiling her grandkids rotten and making sure she gets to haggle the best por kilo prices at the wet market. Tough cookie she is.

So when I got the opportunity to do an advocacy film for Marie France in partnership with I Can Serve Foundation, I jumped at the chance.

This film is a message of hope and strength for all women battling the big C. Dawn Zulueta says it best – You are not alone.

A note on the song. It was already a week of deliberating which song to use for the piece when we chanced upon this Marie Hines original. I was giddy of course because I am a fan of her body of work. Please support her and go buy her music. It was awesome that the licenses were cleared in time and that we had no less than Ms. Lea Salonga re-record it. Stars aligning – there couldn’t be a more apt description.

So now you’ve watched the film. You were moved. You feel something. What next then?
Head on to I Can Serve Foundation and find out how you can help.


Thank you to Marie France, all the gracious and giving ambassadors, Nikoy and Patty, our tough survivors on screen, Marie Hines for allowing us to use your beautiful song.

Wedding videos as history.

We wanted to convey a sense of importance to the memories we preserve as filmmakers, that after all is long and gone and perished, there are artifacts by which we can remember the past by.

These artifacts – Bluray Discs, Same Day Edits online – these are not designed to replace memories, they are designed to trigger them. How that one great glorious day looked like, sounded like, smelt like, felt like.

Weddings are ephemeral. That’s why we are here. We are keepers of personal his

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(Ømen & Kris Keyz Remix

Julie Anne San Jose – Tidal Wave

Julie Anne San Jose’s US-produced single “Tidal Wave” gets a rad remix from American music producers Ømen and Kris Keyz, and given an #ImAPreviewGirl swag in this fashion editorial turned music video. #PreviewxJulieAnne

Produced by Preview Magazine
Direction, Editing, Color Grading by Jason Magbanua
Director of Photography: Zach Sycip
VFX by Dennis Castillo
Camera Operators: Michael Jamandre and Joen Escultura
Project Manager: Tin Villanueva
Production Assistant: Patrick Magbanua
BTS coverage: Janna Lejano
Dance and Choreography by ADDLIB Dance Crew
Male Model: Carlo Gonzales
Shot on location at Chaos and Pangaea, City of Dreams Manila

Julie Anne San Jose wearing Jerome Salaya Ang and Giuseppe Zanotti styled by Daryl Chang
ADDLIB Dance Crew and Carlo Gonzales styled by Andre Chang
Makeup by Omar Ermita for Shu Uemura
Hair by Mark Familara for Kiehl’s Stylist Series

Same Day Edit

Regina and Jason

I met Jason and Regina just a few days before their wedding. What immediately struck me was the black Star Trek shirt he was wearing, Spock, not Picard mind you. This guy was OG.

The talk about the wedding day quickly steered (with my excellent manoeuvring), to action figures (he bought a couple in Shoppesville), graphic novels (he teaches literature in Manhattan), monotheism and the inherent racism of Filipinos favoring white guys (which I hope he doesn’t get accustomed to).

The meeting was roughly 45 minutes but it gave me enough vision and direction on how to approach the wedding of two people who were madly in love with one another, where boring was not in their vocabulary, and who never took themselves too seriously.

When you use Europe’s Final Countdown as entrance song at the reception, you know it’s going to be special.

Love has won

Lyn and Lala

Last June 26th, The US Supreme Court voted in favor of a constitutional guarantee for equal rights of same-sex marriages.

“No longer may this liberty be denied,” Justice Anthony M. Kennedy wrote for the majority in the historic decision. “No union is more profound than marriage, for it embodies the highest ideals of love, fidelity, devotion, sacrifice and family. In forming a marital union, two people become something greater than once they were.”

It was a historic day in the US and I understand we are in the Philippines. (the last member country of the UN to not have divorce).

That kind of recognition may never see the light of day in our country but the ruling had such a profound impact on me as I realized I was filming a gay wedding that very day I was hearing the news from the US.

“Love has won.” That was the rally cry from the western hemisphere. And yes, in the end , we are all better people when love wins.

#InspireEveryDay with Ayala Museum

Once again, deeply honored and super excited to be asked by Ayala Museum for their annual Talks sessions.  This time with a focus on Kindness and Creativity with no less than premiere illustrator and visual artist Valerie Chua.

And there’s more actually!

How about a fun collab with me and Up Dharma Down? Upload an Instagram video all about kindness and tag with #InspireEveryDay.

Kiss your grandma! Pet your cat! Pick up a piece of trash on the street!  Any act of kindness.

We’ll osterize everything into a fun video to the tune of All the Good Things by Up Dharma Down and premiere it on July 25 at Ayala Museum!


An Indian Wedding in Cebu

Mahesh and Natasha

It had been quite a while since we shot an Indian wedding and I’m truly truly glad we were around for Mash and Tash’s.

I will not mince words, it was terribly exhausting to film for four days straight from midmorning to just before dawn the next day. But I will be the first one to tell you it was a truly great experience.

The rituals were all steeped in tradition and I’d appreciate it every time the elders would trace and explain the events in contemporary english. It opens your eyes and makes you the wiser for it.

The highlight of each day was of course the parties. And oh boy did they party!

I present to you the epic four day extravaganza SDE of Mash and Tash!

Same Day Edit

Sitti Navarro and Joey Ramirez

It had been raining the whole week in Baguio City and the wedding day was no exception. Dark clouds were looming since morning and it was no surprise that by afternoon, the rain wasn’t letting up. At times it was a downpour, but for the most part, it was a steady cold drizzle.

I was joking the whole time, the rest of the crew were waterproof, the cameras were not. But the white umbrellas would suffice.

The most magical thing to happen, like they do in the movies (yes I’m going meta here), was that the rain just stopped for a few precious minutes just to let Sitti walk down the aisle. The timing couldn’t be more perfect.

Presenting the Same Day Edit.


A good story ALWAYS has conflict. But on a wedding day, you cannot manufacture that. You have to look around, listen and be receptive to what can constitute possible areas of conflict. In this case, it’s the weather and elements. I built the film around it, setting the stage, highlighting the “conflict” and then arriving at the solution/conclusion. It’s a wedding. It HAS to be feel good.

Know more about story structure and edits for weddings. Join my workshop on July 9 and 10 in Makati City. Email Limited seating.


Ems and Andrew had the most amazing, smoothest choreographed, beautifully executed first dance I've filmed in recent memory. But here's the kicker - they aren't even dancers at all. Just goes to show you what a lot of dedication, patience and practice will do. This one is fun and fast. Watch it.


If there is one thing and one thing alone that you should remember on your wedding day - Do NOT forget to have fun. It's trite I know and I do admit that I die a little when I give that piece of advice - but hey it's true. Just look at these two lovebirds!


Ok so this weekends bridal fair will be our very last Wedding Expo and we wanted to make it count. In collaboration with RabbitHole Creatives, we are proudly showcasing an art x video installation, not a mere booth. The installation is a reflection on our craft as part of personal history. Also, we will be giving out the very first issue of The Storyteller Diaries, a self-published zine about our work and ourselves. It's a great keepsake and reminder of our 15 year passion. Therese will be there on the weekend for For You Are Mine Films. I'll join her on Sunday. See you all there.

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Tania and Renz: This wedding was just fabulous. You could tell so much effort was given to the planning and execution of al the details of the wedding. Tania and Renz just wanted everything perfect to the last detail. I mean, like, the groom rode a helicopter to church?!? Ligtning in a bottle. Here is all the energy, all the happiness and celebration, all the love encapsulated in a three minute video. And hey! Where are all my Guamanians at?!


What if the low pressure area continued on it's course to where your wedding was going to be? What if the original garden venue reception plans had to be shuttered for an indoor setup? What if a whole year's worth of plans and preparation almost became worthless because of inclement weather?\ What if all that didn't really matter? What if the most important thing was getting married to that one person who will stand by you through sleet and snow, hail and rain.


It's as if we never left. We had another wedding to film in Cebu just a week after the one we shot below. This time it was at the Metropolitan Cathedral and then at Waterfront. I was able to meet old acquaintances and friends from the US, and though the wedding was huge, there was a sense of intimacy throughout. I should really get a place in this city.


The aerial footage we shot int he early hours of the morning made for a great opening shot for this wedding film we made for Casey and Edward. The opening sequence set the tone for a majorly epic celebration held at Sacred Heart Church and then continuing at Radisson Blu. Cebu will always be a favourite place for me to film in. Always have. Always will.


If you haven't realized it yet, I'm out on a brief holiday so things have been slow around here. But nonetheless I have a couple of videos to share this week. Be well everybody, greetings from Lucerne. Taken by the amazing camera of the P8 phone from Huawei.

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Accepting Visa and Mastecard on site as well as online. "Helping you part with your money a little bit easier." Seriously, cashless and slim wallets are the bomb. Go meet For You Are Mine Wedding Films at Singapore on Aug 16 for a one day offer. Partnering with Teddy Manuel and The Makeup Studio.

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An exclusive offer for attendees of the Bridal Caravan on August 16 in Singapore. In partnership with Teddy Maneul and The Makeup Studio Team by Madge Lejano Landrito. Visa and Mastercard accepted. Powered by Please tag lovely couples you know based in Singapore.

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It's up! Julie Anne San Jose x Preview Magazine x Jason Magbanua Produced by Preview Magazine Direction, Editing, Color Grading by Jason Magbanua Director of Photography: Zach Sycip Styled by Daryl Chang