A better part of the last four weeks was spent wracking my brains for the conceptualization of an AVP for last weekend’s wedding. It was tough because the usual lovey-dovey stuff just wouldn’t work. They already had a son and it seemed moot to hark back to the days of “ligawan”.

With this in mind, we made Ethan, their three year old the central point of the video. It was especially hard because I wanted very specific things said by the interviewees but couldn’t force myself to put words into their mouths. As best we could, we just led along the conversation.

I loved editing this one because I had complete creative control. So you will see that no usual messages and well wishers appear on the video. For the very first time too, I edited some interviewees completely out of the video because the things they said, sensible no doubt, would not move the narrative forward. I had tons of footage so cutting this up was long and tedious.

The look of the video was all intentional, from the old film look, the camera motion during interviews, the color gradation, to the artsy yet home video feel.

I’m posting this one because I do very very few AVPS where the original vision was executed flawlessly to the final version.

Watch the video here.